Oct
28
Thu
Learn the Basics of Google Ads @ Virtual (Online)
Oct 28 @ 10:00 am – 11:00 am

Let’s talk about Google Ads and how to get started!

In this workshop, you will learn how to reach more customers and grow your business with Google Ads.

In this session we’ll talk about:

  • How to create an account and set up an ad campaign
  • How to write great ads, refine keywords, and include ad extensions
  • How to measure success

Partners: Central Virginia SBDC | Lord Fairfax SBDC | Shenandoah Valley SBDC | Blue Ridge Community College | Shenandoah Community Capital Fund

SPEAKER: Randi Penfil | Grow with Google trainer | rfpenfil@gmail.com

Randi is a speaker for the Grow with Google partner program. She has more than 20  years of experience helping small businesses and nonprofits improve their digital marketing.

As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.

Nov
16
Tue
Make Better Business Decisions with Analytics @ Virtual (Online)
Nov 16 @ 12:00 pm – 1:00 pm
Make Better Business Decisions with Analytics

Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.

During this session we will:

  • Identifying business goals (and how you plan to use your online presence to achieve them)
  • Incorporating data into your plan
  • A focus on introducing Google Analytics and how to use this tool to make better business decisions

Partners: Central Virginia SBDC | Lord Fairfax SBDC | Shenandoah Valley SBDC | Blue Ridge Community College | Shenandoah Community Capital Fund

SPEAKER: Randi Penfil | Grow with Google trainer | rfpenfil@gmail.com

Randi is a speaker for the Grow with Google partner program. She has more than 20  years of experience helping small businesses and nonprofits improve their digital marketing.

As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.