The Shenandoah Valley Technology Council is excited to announce that Michele Strano from Bridgewater College will be joining us for our September luncheon. Her talk will focus on the key characteristics of digital media that have revolutionized the way marketers and consumers interact. While the idea of targeting an audience can be traced back to early newspaper advertising, Web 2.0 enables marketers to gather data about consumer preferences easily and often invisibly. In addition to describing some of the key processes involved in online marketing, Michele will touch on some of the potential concerns we might have in a system that trades privacy for individualized content and convenience.
Michele Strano is an Associate Professor in the Communication, Technology and Culture major at Bridgewater College. Her research and teaching interests focus on the creation of online identity, the cultural impact of the digital age and the collection of data in the interest of effective message design. Strano is the director of Bridgewater’s Master of Arts in Digital Media Strategy, scheduled for launch in January 2019, pending accreditation approval.
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